A Different Game

Thoughts on sports, technology, and marketing from CaptainU

Clint Dempsey’s Missed Opportunity

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by Avi

After squandering a bunch of sitters against Guadeloupe, Clint Dempsey, America’s best soccer player (yes, Landon Donovan notwithstanding), scored on a sublime put away against Jamaica.

Dempsey has done an amazing job cultivating the “Deuce” image among the US Soccer faithful, including his rad video “Don’t Tread on This.”

But what a missed opportunity is his Facebook page. The pictures he (or his handlers post) are generic action photos that you could see on any sports news website. ¬†Facebook is the way for athletes and teams to connect at a deeper level with their fans. Clint should post a picture of the much ballyhooed wedding that he flew back from in the wee hours of the night before the Jamaica game. Or post a picture of the team meal after the game yesterday. There’s so much more to the story — and these pictures fail to tell it.

Here’s a stark contrast to that — Cesc Fabregas posting a picture of him and his buddies at the Grand Canyon on Twitter (by way of yfrog.)

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Written by Avi

Monday, June 20, 2011 at 11:10 am

Posted in Uncategorized

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