A Different Game

Thoughts on sports, technology, and marketing from CaptainU

Arsenal Gets It

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by Avi

Arsenal might have finished a pathetic fourth in the English Premier League this past season, but they finished first in one category: connecting with fans.

They’re masters at making fans feel like part of the club. The latest example is a photo gallery posted on their Facebook page of fans’ pictures of their own Arsenal gear. What a great way to make fans feel like part of the cause.

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Written by Avi

Wednesday, June 22, 2011 at 11:57 am

Posted in Uncategorized

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