A Different Game

Thoughts on sports, technology, and marketing from CaptainU

Antidote to a Slow Afternoon

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Born out of necessity for the NCAA basketball tournament at the turn of the century – video streaming has become an integral part of sports broadcasting industry and indispensable to the rabid sports fans that tune in. It is reported every year that billions are lost during the first Thursday and Friday of the NCAA tournaments – combine that amount with the damage done from the Masters, Wimbledon, US Open and other weekday sporting events and the number only grows.



This technology has shown it worth on many levels, not just in the professional ranks. With the advancement of the cameras and other tools involved, now any small college or high school with a decent athletic budget has the ability to live broadcast their events.

I can watch a NESCAC lacrosse game featuring my brother in one window while simultaneously enjoy the Adidas Super 64 AAU Basketball tournament featuring the next crop of McDonald’s All-Americans, all safely from my office chair!

Now if only there was a way to automate the work that isn’t getting done while the games are being played…..


Written by Avi

Monday, June 27, 2011 at 10:00 am

Posted in Uncategorized

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